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Press Releases 2012

Premier New York City Office Tower Optimizes Lobby Security with Optical Turnstiles from Smarter Security

Eleven Times Square in Midtown Manhattan Complements its Techno-Advanced and Modern Class A Design with Fastlane Plus Turnstiles to Secure and Streamline Building Access
Austin, Texas – March 13, 2012

Smarter Security, Inc., provider of premium, innovative entrance control and outdoor security solutions, today announced that the company’s Fastlane Plus optical turnstiles have been installed at Eleven Times Square in New York City to provide more secure and efficient access throughout the 40-story, LEED Gold-Certified office tower.

SJP Properties, owner and developer of Eleven Times Square, installed nine lanes of Fastlane Plus at the building, with three lanes securing access to each of the tower’s elevator banks. Building management took the advanced step of integrating elevator destination dispatch technology into the turnstiles to further speed access to offices and increase security. Smarter Security also customized the turnstiles to better complement the building’s modern and elegant lobby design.

“As Midtown Manhattan’s most advanced new office tower, Eleven Times Square features the industry’s best and most innovative technology to deliver premium security and a world-class business environment for our tenants,” said Patrick Dolan, General Manager of SJP Properties, the developer and owner of Eleven Times Square. “We chose Smarter Security’s Fastlane Plus turnstiles because they are more secure, work well with our dispatch technology, and match the modern design of our building’s lobby. Destination dispatch was an important feature to include because it restricts people to the floors they belong on and gets individuals to their offices quickly, efficiently and without incident.” 

SJP Properties worked with its integrator, G4S, to install the destination dispatch technology in the turnstiles at Eleven Times Square and make them even more effective. ThyssenKrupp destination dispatch displays were embedded into the tops of the turnstiles to help direct users to the correct elevators. By adding the displays into the turnstiles, individuals only need to identify themselves once and do not need to stop at a second panel before proceeding to an elevator. Barcode/proximity readers from G4S also are embedded in the turnstiles, which help simplify and streamline the entry process for visitors.

Smarter Security worked closely with SJP Properties and its architect to customize the look of the turnstiles by making them longer, adding a non-directional metal finish, and fashioning harder edges. Creating a distinctive, customized look for the turnstiles was considered an important design element for the state-of-the-art building. 

“We are pleased to be a part of the lobby security solution for this iconic piece of New York City’s revitalized Times Square,” said Jeff Brown, CEO of Smarter Security. “Eleven Times Square is on the cutting edge of access control with its integration of various technologies and is representative of why Smarter Security’s Fastlane® optical turnstiles lead the industry—elegant design, superior technology, and highly-effective security.”

Fastlane Plus is a sleek optical turnstile that uses metal barrier arms to deter and obstruct access. It is available in three models, including the 400MA, 30MA, and AS. The barriers combine with advanced Fastlane optical technology to produce high security with minimal false alarms. Smarter Security offers a variety of turnstile models with and without barriers and also works with customers on design customization. In addition to ThyssenKrupp, Smarter Security has integrated dispatch displays from Otis and KONE into turnstiles at other high-rise buildings. 

About Smarter Security, Inc.

Smarter Security provides premium and innovative entrance control and outdoor security solutions to help organizations protect their people and assets in a world of ever-present threats. Since 1992, Smarter Security has offered Fastlane turnstiles, the most elegant and intelligent optical turnstiles available, which protect thousands of commercial and governmental lobbies on 6 continents. Smarter Security also offers perimeter intrusion detection systems, including SmarterFence, a fiber optic fence-mounted sensor. For more information, please visit www.smartersecurity.com.