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Press Releases 2012

Smarter Security Launches New Corporate Visual Identity and Web Site

New Look Reflects Sophistication of Company’s Industry-Leading Fastlane Optical Turnstiles and other Physical Security Solutions
Austin, Texas – March 8, 2012

Smarter Security, Inc., provider of premium, innovative entrance control and outdoor security solutions, today announced the launch of a refreshed corporate visual identity to demonstrate the company’s sophisticated and professional approach to physical security. The launch includes a new web site which showcases the elegant design of Smarter Security’s leading Fastlane optical turnstiles, allows faster access to information and resources, and simplifies visitors’ overall online user experience.

“Smarter Security’s new visual identity is part of a larger transformation our company is experiencing as we grow from being the leading provider of optical turnstiles to a more significant force in the physical security industry,” said Jeff Brown, CEO of Smarter Security. “Our updated logo, brand identity, and web site help represent the strength of our products and holistic nature of Smarter Security’s customer-focused and highly reliable security solutions.”

Smarter Security’s new web site illustrates the company’s visual identity using contemporary design, modern web technologies, and best practices in usability. A media gallery which combines product photos and videos makes it easy for visitors to explore and choose the best security solutions to address their needs. The company listened to the architect and engineering communities and now provides quick and open access on its web site to A&E specifications and CAD drawings, all of which are available in an aggregate product documentation page. Architects and end users also can access additional design possibilities for addressing their unique building lobby needs in the site’s custom design area which displays numerous technology, custom-build, finish, and graphic accent options for Fastlane turnstiles.


About Smarter Security, Inc.

Smarter Security provides premium and innovative entrance control and outdoor security solutions to help organizations protect their people and assets in a world of ever-present threats. Since 1992, Smarter Security has offered Fastlane turnstiles, the most elegant and intelligent optical turnstiles available, which protect thousands of commercial and governmental lobbies on six continents. Smarter Security also offers perimeter intrusion detection systems, including SmarterFence, a fiber optic fence-mounted sensor. For more information, please visit